Eco-Nature Care Success Or Failure ?

Over the last 18 months we have tried our best to manufacturer and market the best ” green “products possible from what is inside the bottle to what the bottle is made of. We have tried our best to use green chemistry to leave out the Nasty Ingredients and to avoid using some the BS like we were “organic” like many do. We were the first in North America to talk about Allergens in our products….basically be honest and transparent about the fact that  even natural ingredients  are allergens….sometimes no good deed goes unpunished and our labeling while fact based was longer than most. We priced our products competitively compared to other brands even though our 100% recyclable packaging has costs 8 X more expensive than petroleum based plastics….and at the end
of the day we have build a loyal following thanks to you. Unfortunately our sales are below the requirements of many retailers and we will be only available on the web shortly.
I have learned in this process what success is, and frankly having the opportunity to follow your dream is the real success. To all of you that honor us with your loyalty thank you….while we are not commercially successful as traditional products I know we are adding value by bringing truth in labeling, having honest discussions on what is Organic and what is not, Allergens in Personal Care and what foot print your package leaves on the environment….what ever happens next is not important except for an honest debate on what is really in your personal care, what is really in the fragrance and what happens to your bottle when you are done using the product….to me that will be success if we can help in that process.

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