Posts Tagged ‘Add new tag’

Green is worth it

Wednesday, June 10th, 2009

One of my biggest personal pet peeves is the ignorant mindset that going green is too expensive.  I have heard far too many people say that they can’t afford a more sustainable lifestyle. While although it may be more expensive to buy the initial green products they quickly pay off themselves.

As someone aspiring to one day become an architect; I read many books about sustainable construction. In one of the current books I am reading it goes over the myth of green costing more in light bulbs. While although a compact florescent bulb costs $1.50 as opposed to the $.40 of a standard bulb the extra $1.10 turns into $30.70 savings after running for 7,000 hours. This is all because it is a cleaner lower wattage bulb that is more efficient with power.

I have also read studies where clients have opted to use cheaper building materials and less clean construction methods to save pocket change. This however means that the materials could allergens or even semi-toxic chemicals. This means that the occupants could experience health problems such as asthma (a large problem for urban dwelling citizens due to pollutants). Thus leading to sickness, large medical expenses, and even death. Which could all be avoided if the initial client opted to use cleaner building methods.

The same applies to other products like personal care and groceries. We need to consider if the “bargain” products are good for your body. Are they safe to be around your children and pets? Where animals harmed to create it? How much pollution came to be for you to save those dollars?

Maybe this whole crises thing is a joke and the world will magically not run out of resources but what is the worst that happens if we take care of our selves and the planet.

You are what you eat. You eat healthy you feel healthy. You take care of your body it takes care of you. By spending a few dollars more you could save your self from health problems down the road.

 

Jonny

 

Jonny

Voluntary Simplicity

Wednesday, May 13th, 2009

Spring cleaning this last weekend made me realize how much I consumed and how often I went overboard in buying unwanted and unneeded items. When my dad passed away, I helped clean up the house to sell. To my surprise, we found hundreds of shoes and purses in my mother’s closet still with price tags on them. My mom smiled and said:  ”I am a compulsive shopper”. In the basement we found food supplies that could feed a family for years. While I am not making excuses for my parents, their generation lived through the Great Depression, World War II rationing, and prepared  for the threat of a nuclear attack. Remember “duck and cover”?


While I drive a hybrid, occasionally compost, use cloth shopping bags and consider myself someone who cares about the planet, I saw my shortcomings last weekend while cleaning my closet.


I am preparing to downsize again or “right size” my life,  first starting with clothes, toys and unnecessary stuff that for some reason I want to hold onto like a security blanket.  Last year, we sold my toy car collection and that was the first layer on pealing back the onion and it really hurt.


This last weekend I made the big leap and decided to simplify my wardrobe by eliminating more from my life. I remember a trip I took to England. Walking in a small village north of London, I was impressed by the simplicity of their houses and minimal furniture.


I am now sure that money does not give you happiness but they were long intertwined in my life — I lived my life counting marbles.


When we started on the journey with Eco-Nature Care, we wanted  to reduce packaging and ingredients using easy-to-recycle packaging with no BS. I do not remember if that was the primary objective then that it has become today.

 

We feel you can simplify your life and still look and feel good. I hope when it’s your time to shed some “stuff” or reduce unneeded possessions you will  find a home for them to be reused, recycled, and shared.

 

Check out this article from Wikipedia on “Simple Living”:

Simple living (voluntary simplicity) is a lifestyle characterized by minimizing the ‘more-is-better’ pursuit of wealth and consumption. Adherents may choose simple living for a variety of personal reasons, such as spiritualityhealth, increase in ‘quality time‘ for family and friendsstress reduction, personal taste or frugality. E.F. Schumacker put it best by saying, “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”

Others cite socio-political goals aligned with the anti-consumerist movement, including conservationsocial justice and sustainable development. According to Duane Elgin, “we can describe voluntary simplicity as a manner of living that is outwardly more simple and inwardly more rich, a way of being in which our most authentic and alive self is brought into direct and conscious contact with living.”[1]

Simple living as a concept is distinguished from those living in forced poverty, as it is a voluntary lifestyle choice. Although asceticism generally promotes living simply and refraining from luxury and indulgence, not all proponents of voluntary simplicity are ascetics.

 

See the full article at: http://en.wikipedia.org/wiki/Simple_living

 

Mike


Our first run!

Wednesday, April 15th, 2009

Our bottlesThe first of our 100,000 bottles started moving down the line at the plant yesterday morning! The full run will take 3 days. My dad, Mike (President/Founder) visited the Toronto bottling plant to oversee our first production run and he says that the product looks even better than the prototypes.

 

 

We had to apply the labels for the mock-ups by hand … while my dad’s turned out  fairly well (most of mine were pretty crooked and lumpy), I’m sure the professional machine-applied labels look infinitely better. No more ink-jet home-printed sample stickers here! 

photo-41

I’m so excited to see the real finished product!

The photos look great and we could not be any happier with the results. We already have over 120 stores signed up with more to come in the next 30 days. Our goal is to be in 500 stores by July 1st.  

 

 

I hope that you enjoy some of the photos that he stealthily snapped on his iPhone …

 

 

 

Apparently, you aren’t supposed to take pictures in the plant but the workers smiling for the camera (below) don’t seem to mind very much. ;)

photo-6We’ll keep you updated! And now, as Jon Stewart would say, here’s your moment of zen: 

photo-8I’m pretty sure that this was not taken at the plant … he sent it to me with the caption “We are on fire” … perhaps a little theatrical but we can’t help being stoked!

 

-Marissa